The London Marathon running show is a great way to enjoy all things running. Runners competing in the marathon get to collect their race numbers, have a look at and trial new running gadgets and gear, and get their first taste of that unforgettable pre-race energy.

Your London Marathon running show experience will be significantly better if you stick to a plan. This is what you need to know about the London Marathon running show 2024.

In this article, we will be covering…

  • Location Of The London Marathon Running Show
  • Collecting Your London Marathon Event Pack- What You Need
  • Expert Speakers
  • Accessories and Souvenirs
  • Tips For Surviving The London Marathon Expo

Let’s begin!

Location Of The London Marathon Running Show

The 2024 TCS London Marathon Running Show is happening from Wednesday 17 to Saturday 20 April 2024 at ExCeL London:


ExCeL London 
Royal Victoria Dock 
1 Western Gateway 
E16 1XL 

The nearest train station to ExCeL London is Custom House. Custom House is served by the Docklands Light Railway (DLR) and the Elizabeth line. 

Pro Tip: Double-check if both lines will be running as normal closer to the time

The London Marathon Running Show Open & Close Times:

  • Wednesday 17 April: 10:00 to 20:00 (Best day to attend to avoid queues)
  • Thursday 18 April: 10:00 to 20:00 (Best day to attend to avoid queues)
  • Friday 19 April: 10:00 to 20:00 (Gets very busy on this day)
  • Saturday 20 April: 08:30 to 17:30 (Extremely busy with long queues)

Now that we know where the running show is happening and at what times… Let’s have a look at what you need to take with you.

Collecting Your London Marathon Event Pack- What You Need

To collect your London Marathon event pack which contains your bib number and kit bag you will need to show your QR code that was sent to you via email and your photo ID. 

You can show your QR code on a printout or your mobile device. 

If you’re unable to attend the running show, someone can collect your pack on your behalf – details of how to do this are in the Event Guide. The 2024 London Marathon Event Guide will be emailed to all participants and available online closer to the event.

NOTE: Event packs are not allowed to be collected on race day.

London Marathon 2024 Running Show Speakers

The London Marathon running show is an excellent place to gather loads of marathon-related/running-related information from other runners (Beware that not everyone is a coach.) and more importantly, from an incredible lineup of guest speakers ranging from celebrities to elite runners and running experts.

The 2024 guest speaker lineup will be shared here closer to race day.

Besides collecting your London Marathon event pack and the incredible lineup of guest speakers, the London Marathon Running Show has even more to offer…

Accessories and Souvenirs

Runners and people alike are allowed to browse, test, trial, and shop all the latest and greatest running accessories and souvenirs from over one hundred stands set up ranging from the latest GPS devices to supplements to running gear… the list is endless.

The full list of exhibitors at the 2024 London Marathon running show will be published here closer to race day.

Bonus: Ensure your London Marathon success with 12 weeks of access to the Coach Parry London Marathon Training Roadmap!

We have something VERY important to share next about accessories and souvenirs at race expos that we believe is vital for you to check out as it could have an impact on your race day success…

5 Things You Should AVOID Doing At The London Marathon Running Show

  1. Spending an unnecessary amount of time looking at everything.

One of the key elements of an expo is getting in and getting out.

You can see everything by going through the memorabilia shop, choosing a few items that you want to see, making sure you get registered, and then spending 45 minutes to a maximum of an hour at an expo. The earlier you go in the week, the more time you can afford to spend.

It’s tempting because you want to soak up the atmosphere but the reality is that the more time you spend at the expo the more time you’re going to cost yourself on race day.

  1. Wearing the wrong shoes.

Something you need to consider when you go to the London Marathon running show is the shoes that you wear.

You will probably stand in queues for longer than you would like and walk around the expo without even realizing how much distance you are covering…

Make sure your shoes are the most comfortable shoes you own. Even if you wear your running shoes, as long as they have support so that your feet aren’t working too hard. 

Flip-flops are a no-go – they provide little to no support.

  1. Buy if you want but don’t try.

The running show is filled with new gadgets, great deals, and specials. It is an awesome place to buy new gear and equipment.

Make sure you are NOT trying any of the new gear and equipment on race day!

It could ruin your race performance.

In particular… nutritional supplements. “Freebies”

You might think… “ah great! Now I don’t have to bring my nutrition on race day because I got all this stuff for free”… 

This is a bad idea.  The supplements that you haven’t trained with could lead to gastrointestinal issues which would impact race day performance.

Massage and massage guns: If you are not accustomed to massage, this could lead to bruising and discomfort on race day.

  1. Using the goodie bag.

When you get your event pack you will also receive a goodie bag filled with more free supplements and other trinkets.

Our suggestion: Put the goodie bag in your car and only look at it after race day. Unless it’s a product you’ve used throughout your training.

  1. Eating food from expo food stands.

We advise runners to stick as closely to foods that they are used to as possible.
A good idea is to grab yourself a sandwich or something you are used to eating… The goal is to try and avoid spending race day in portaloos.

Lastly, if you’re looking to set up a section of the London Marathon 2024 running show you can book your place here.

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